People First
People First

About the People FirstUSI Team

People FirstUSI, Empowered by USI, is successfully supporting the residents of Tidewater Gardens through the redevelopment of the community. The City of Norfolk is investing $3 million each year to ensure residents who choose to participate have the tools they need to succeed now and into the future.

2021-2022 Highlights


Units with direct rental assistance as part of the unit.


Individuals obtained health insurance by the end of Year Three.


Was the average wage income for employed individuals in Year Three.


Families have moved to a HUD-defined Neighborhood of Opportunity since Year One.


Able-bodied individuals were successfully employed.


Eligible resident children participated in center- or formal home-based early-learning activities.


Tidewater Gardens households were assisted during relocating.

Redevelopment Timeline Image

Building success.
One resident at a time.

People FirstUSI offers customized support to fit the needs of each family through four service pillars: Housing Stability, Economic Mobility, Education, and Health and Wellness. This is achieved through a strong network of committed service providers.

See Our Partners

About the People FirstUSI Team

The People FirstUSI Team is made up of “change leaders” who are personally committed to creating good outcomes for residents of communities undergoing revitalization and to empowering the families that live within them. The team works with the city and the Norfolk Redevelopment and Housing Authority as well as partnering organizations, developers, property managers, community members and other stakeholders to build comprehensive plans around neighborhood conditions and human-service needs, always putting people first.

About Urban Strategies, Inc.

Founded in 1978 and based in St. Louis, Missouri, USI is a leader in the field of community development, currently supporting more than 30,000 low- to moderate-income families in 39 communities nationwide. The organization develops economic opportunities, cradle-to-college/career success initiatives, access to high-quality health services, and a range of other people-directed services while working with developers to create new physical facilities with amenities that ensure children and families are stable and thriving.

Getting Started is Easy!

Call People FirstUSI at
(757) 390-4365

Visit the Main Office at
521 Ruffner Street*

Send us a message now!

Resident Highlight:
Nettie Bond

Nettie Bond is living a life most people only dream of: She is debt-free.